WHO AM I?
My name is Isabella but I usually go by Isa
I'm a graphic designer based in San Diego with a passion for branding and digital experiences. I graduated from San Diego State University with a degree in Graphic Design and a minor in Business, where I developed a strong foundation in both visual communication and strategic thinking.
I love uncovering what makes a brand unique and translating those insights into thoughtful visual systems. Whether I'm developing a brand identity, designing marketing materials, or creating digital experiences, I strive to create work that is both intentional and memorable.
My professional journey has given me experience from multiple perspectives. As a Design Intern at Enne Bi, I worked on a variety of client-facing projects, creating marketing materials, social media content, and web assets. Today, I work as an Assistant Visual Manager at POP MART, where I help lead visual merchandising initiatives and create engaging in-store experiences.
I'm most inspired by projects that blend storytelling and problem-solving to create meaningful connections between brands and the people they serve.
